There needs to be a plan and strategy whenever we want something to achieve. It doesn’t matter on what task should be done because there is always a plan to properly execute it. Sales calls are now broken down even on the go, websites are mapped, videos are storyboarded, movie scripts have treatments, novels an outline and many more. Being able to know how important these things are, why are there still lots of companies that carry out their digital marketing campaigns without having a sound strategy for backing it up.
Basically, digital strategy is the blueprint for a successful digital real estate. Be it graphic design, video, web design etc. as long as the company is represented online, it is crucial that it’s integrated in the entire plan. Due to the fact that digital moves like our technology, many different companies are just executing random aspects of their digital strategy without having an objective or definite goal. Needless to say, much of this digital world is new and it’s totally understandable that most companies lag behind. The exponential growth of mobile technology, social media and the internet lead to the ever-changing landscape.
Today, marketing strategies have shifted away from the typical radio and television spots, print advertising and now, most are using Facebook as well as Twitter for marketing and advertising, creating YouTube channels, text based fundraising campaigns and many more that are in connection to the digital world.
As companies begin to become more and more popular, it allows them to integrate new marketing techniques. Things all start from establishing online presence and slowly extending it to having a social media account that also include video marketing through video creation on websites such as YouTube. As they progress, they keep on innovating and adapting to changes like funding mobile app development to give people a chance to carry their marketing pieces even on the go.
Regardless of what your digital marketing campaign is, it is integral that it has a start and finish like for instance, being able to know its purpose, what is it that you want your consumers to find on your page, what your social media or other online advertising campaigns can do etc. Keep in mind that regardless of what your goals are, there has to be a well planned strategy built for it. After defining your purpose, you’ll notice that your digital strategy is taking shape. Rather than having a site and adding your marketing campaigns in it, why not take a quick look at the whole picture of your current digital presence and see where you are now from where you are before.