Kaiser AC – Using SEO to Rank Up
It doesn’t matter where you are, rest assure that there will always be customers that you can attract. But even though there are many customers that you can find, they will not transact with you if they are not aware about your existence. With this being said, if you have a Kaiser AC or other type of HVAC business, it will be critical that you integrate SEO.
Even if you have engaged in all aspects of SEO into your website, ignoring local search engine optimization makes you missed great deal of things in your business. The reason for this is that, local SEO is the idea of ranking as high as possible in local search results. Nearly half of Google searches are focused on products and services whether you believe it or not.
So to make sure that your business would show up in the local search results, then it is wise to learn the following points to enhance local visibility and at the same time of course, drive more business to your shop.
Number 1. Enlist on GMB or Google My Business – this is actually where things start. Those who are searching locally are oftentimes looking for address and location. By making use of this free tool, you will be able to list your address, location and name together with other valuable info that people need to know. Then after, the info you filled up will go straight to Google Maps and Google Search.
Google is going to verify you by sending you a call or letter and after you are approved, your Kaiser AC will be able to get the basic data on how potential customers can find you and to where they come from.
Number 2. Use Google Posts in conjunction with GMB – whether you believe it or not, Kaiser AC has made good use of this in updating local offerings, announcing events and even posting about their deals using GMB account.
Number 3. Keep your name, address and place updated – keeping up with GMB listing is not enough. You also have to ensure that your location and your contact info remains consistent and up-to-date across all platforms online including your website, social media pages, directory listings and even review sites. You may want to consider looking at Kaiser AC website as reference.
Number 5. Optimize tags, URL and content – this along with your meta description should be included in your city plus the target keyword for the page. Through this, it enables Google to know what location your website is most relevant. Kaiser AC does a great job in relation to this.